Petty Heaving

In lieu of thoughtful Toronto media criticism, we offer you this.
tips and suggestions: pettyheaving@gmail.com

The bottom of the cover of the April 15th Eye Weekly; click for larger. (Part one of three.)

The bottom of the cover of the April 15th Eye Weekly; click for larger. (Part one of three.)

Page 16 of the April 15th Eye Weekly; click for larger. (Part two of three.)

Page 16 of the April 15th Eye Weekly; click for larger. (Part two of three.)

Page 5 of the April 22nd Eye Weekly. (Part three of three.)

Page 5 of the April 22nd Eye Weekly. (Part three of three.)

fightthisgeneration:

Close but no cigar, Toronto Star.

fightthisgeneration:

Close but no cigar, Toronto Star.

Contemporary journalism career arc.  (Guess what’s the next step.)

Contemporary journalism career arc.  (Guess what’s the next step.)

“Team-building exercise” my ass.

Well, it’s cheaper than hiring your own black people.

Well, it’s cheaper than hiring your own black people.

The editor of Torontoist sells his Avatar ticket; the editor of Eye buys a house.

This is the current issue of Eye. (h/t Thirsty Surgeon)

This is the current issue of Eye. (h/t Thirsty Surgeon)

Yes, the Toronto Star really did just insert a beer ad into the middle of an otherwise serious report on Queens Park.  Jesus, Toronto Star, just because you own Eye Weekly doesn’t mean you have to look like it.

Yes, the Toronto Star really did just insert a beer ad into the middle of an otherwise serious report on Queens Park.  Jesus, Toronto Star, just because you own Eye Weekly doesn’t mean you have to look like it.

Yeah she kind of walks around like she’s better than you. She also kinda *is* better.

— the narrow appeal of Sarah Nicole Prickett, as explained by commenter emilyjanedoe

It’s no secret that publications everywhere are going through a major rethink as shifts in the media landscape force papers to adapt, and, in a lot of cases, to cut freelance writer–penned columns like this one.

— Eye Weekly lays off Denise Benson but at least lets her give a proper goodbye in the paper (rather than the more tradition letting-one’s-friends-know-via-a-Facebook-status-update).

Rather than investing money to create content worth tweeting about without a cash incentive to do so, Eye has decided to skip the middle (writer) man.
See, Eye Weekly?  This is why you can’t have nice things.

Rather than investing money to create content worth tweeting about without a cash incentive to do so, Eye has decided to skip the middle (writer) man.

See, Eye Weekly?  This is why you can’t have nice things.

This is the document that Now sends to Eye Weekly’s advertisers. The secret to stealing business from your competitor?  It’s all about the speciously-proportioned circle graphs.

This is the document that Now sends to Eye Weekly’s advertisers. The secret to stealing business from your competitor?  It’s all about the speciously-proportioned circle graphs.